Draftkings Season Long Leagues
If you use DraftKings, you might have already seen drone racing introduced onto the platform. This was a free-to-play version to see how fans would react. The 2020 DRL season saw an average of 30% more entries compared to other new sports, totaling 150,000 entries to date. Ezra Kucharz, chief business officer of DraftKings, followed up with. Targets plus air yards backed by an elite quarterback tends to equal fantasy points in the long run. Daily Fantasy Football Pick: Tight End Robert Tonyan ($3,600 DraftKings / $5,700 FanDuel) Tonyan came in as a poor value for the latter part of the regular season because he was scoring touchdowns at a far higher rate than his volume would indicate. DraftKings ‘Leagues’ The daily fantasy sports operator announced a new feature for its users called “Leagues” that went live on Tuesday, as daily fantasy football gears up in September. The idea: Allow DraftKings users to get a group of people together to create and play private DFS contests exclusive to the invitees. ESPN, the leader in fantasy sports games and content for more than 20 years, is teaming up with DraftKings to award the ESPN Fantasy Football League Manager player who secures the highest number of fantasy points in the DraftKings Week One Millionaire Maker an additional $1 Million to split between all members of his or her season-long 2015.
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DraftKings is getting into the season-long fantasy sports business. Kind of.
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DraftKings ‘Leagues’
The daily fantasy sports operator announced a new feature for its users called “Leagues” that went live on Tuesday, as daily fantasy football gears up in September.
The idea: Allow DraftKings users to get a group of people together to create and play private DFS contests exclusive to the invitees. DraftKings Leagues has a leaderboard function, so you can see how you fare against other players over time.
While you could create private contests with friends or other DraftKings users previously, that functionality was a one-off with no carry-over.
The idea behind Leagues
“We’ve heard a lot of customer feedback, really since we started DraftKings, saying ‘It’s a really cool product, I love daily fantasy, I love what you offer, but it’s really hard to play with friends,’ ” COO and co-founder Paul Liberman told Legal Sports Report. “It took some time to think about how we were going to build it, what does it need. ”
Despite sharing some commonalities with seasonlong fantasy, Liberman says the Leagues product is not meant to compete with its forerunner, but to be complementary to DraftKings’ over-arching product.
“The goal was to create almost a private version of DraftKings, for you and your friends and your colleagues,” Liberman said. “And to make it easier to smack talk amongst a small group.”
Inside DraftKings’ new feature
The Leagues functionality feels a lot like DFS’ seasonlong cousin, giving the league “commissioner” and its players a great deal of freedom in how it works:
- Leagues are not necessarily for single sports, although they can be. You can play and track any of the various sports DraftKings offers in the same league.
- Contests are fully customizable, and can be free or paid entry. The user experience within Leagues is similar to the existing DraftKings lobby, as far as creating and entering contests.
- Anyone within the league can choose to compete in an individual contest or not. Contests are available to enter for anyone who is in the league.
- Recurring contest mode allows a league to run the same contest week after week, without having to set it up again.
- Players can be invited to a DraftKings league via text, e-mail, Facebook or Twitter.
You can watch a video here that breaks down Leagues.
The social DFS game
“Leagues” is a far more social iteration of DFS that has not always been the focus of the industry in its run-up over the past several years, as bigger and bigger prize pools were often emphasized.
But between DraftKings Leagues and FanDuel’s plan to roll out an offering called “Friends mode” that will also go live before NFL season, 2016 looks to be much different. (DraftKings also announced the creation of a “Game Integrity Unit” last week)
“It’s a starting point as both a product and as a technology, for us to continue building on those strong social roots [in fantasy sports], as we see daily fantasy sports continue to evolve,” Liberman said.
Obviously, Leagues is not designed to move the needle immediately in terms of revenue for DraftKings. But it is the continuation of an industry pivot that some might argue is overdue: Emphasizing the social nature of fantasy sports that allowed the seasonlong industry to grow organically.
DraftKings will see how successful it can be in porting that concept to the DFS product during the upcoming NFL season.
Draftkings Season Long Leagues
DraftKings Kicks Off Largest Fantasy Football Contest Ever with $10 Million Prize Pool
ESPN Fantasy Football League Manager Player with Highest Finish in the DraftKings Millionaire Maker to be Awarded an Additional $1 Million for ESPN League Manager Leagues
DraftKings Inc., a leading destination for daily fantasy sports, today announced the start of the $10 Million Guaranteed Millionaire Maker Fantasy Football Contest that will take place during Week One of the pro football season when the grand prize winner will walk away with $2 Million and the second place winner will take home $1 Million. ESPN, the leader in fantasy sports games and content for more than 20 years, is teaming up with DraftKings to award the ESPN Fantasy Football League Manager player who secures the highest number of fantasy points in the DraftKings Week One Millionaire Maker an additional $1 Million to split between all members of his or her season-long 2015 ESPN Fantasy Football League Manager league(s).
ESPN and DraftKings will bridge the season-long and daily contests for the first time through this event.
Fantasy football players can now enter the DraftKings $10 Million Guaranteed Millionaire Maker at www.draftkings.com/espn for the opportunity to turn the $20 entry fee into $2 Million and to win a piece of the $10 Million purse. The contest on DraftKings.com will include all of the pro football games on Sunday, September 13th, plus the two Monday night games on September 14th, which will be televised on ESPN – Philadelphia at Atlanta (7 p.m. ET / 4 p.m. PT) and Minnesota at San Francisco (10:20 p.m. ET / 7:20 p.m. PT). The Millionaire Maker grand prize winner and final leaderboard will be determined after the completion of Monday’s games. Additionally, the ESPN Fantasy Football League Manager player who finishes with the highest-scoring entry will be awarded a bonus $1 Million to be shared with their ESPN League Manager league member(s). To create an ESPN League Manager league, players should go to www.espn.com/draftkings.
ESPN has been a leader in fantasy sports for over two decades, having launched the first online fantasy drafts and published fantasy sports content shortly after the launch of ESPN.com. Today, more than 12 million sports fans play ESPN Fantasy games across its four top games alone and ESPN Fantasy Football is the number one fantasy football game in the industry, with over 25 million transactions and 47 million alerts per week.
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About DraftKings, Inc.
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) gaming destination for fans in North America to compete in single-day online games for cash and prizes across the largest variety of professional and collegiate sports. DraftKings is the exclusive DFS partner of Major League Baseball, the National Hockey League, NASCAR, Major League Soccer, and Ultimate Fighting Championship. Founded in 2012 by CEO Jason Robins, CRO Matt Kalish and COO Paul Liberman, DraftKings is headquartered in Boston, Mass.
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Media Contacts:
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Kevin Ota / 860-766-9581 / [email protected]
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Sabrina Macias / 646-565-6758 / [email protected]